• Rich Dashboard
  　　Backbase Rich Dashboard 是一个丰富的用于应用程序关联的表述连结。如今，要使分布在多个异构系统中应用程序的数据、功能协同工作是非常困难的。而 Rich Dashboard 可以使你快速的把不同的信息源以及应用程序统一成个人的、单独的视角。它从根本上降低了实施以及管理企业信息表述层的费用。
• Rich Forms
  　　Backbase Rich Forms 是一个丰富的用于数据捕获的应用程序间的表述连结。如今，越来越多的企业使用多种复杂的业务关键网站窗体。由于这些窗体并不友好，且通常使用困难或者难于完成，因此在线窗体交换已被认为非常低级。另一方面，通过使在线窗体变得更加友好，Rich Forms 可以增强用户关系，并且激励在线用户的交互，这反而加速了交换速率。
• Co-browse & Chat
  　　Backbase Co-browse 以及 Chat 是在线协作中的根本。如今，越来越多的企业把自己的关键业务移到了网络之上，为了确保新的网络平台上的终端用户能够成功成为企业的重要部分，协作工具如 Co-browse 以及 Chat 已经必不可少了。终端用户可能时常发现自己在复杂的网络应用中有所损失，失败，从而放弃并且退出。另一方面，协作工具如 Co-browse 以及 Chat 能够增强用户体验，并且必要时还激励在线用户进行交互。实践证明，Co-browse 以及 Chat 能够极大的增加用户满意度以及在线交换。
• In-Page Analytics
  　　通过改善网络应用软件的效率以及在线窗体，Backbase InPage Analytics 允许企业给用户尽可能的提供参与体验。访问网站的用户经常具有很高的期望，他们希望能够方便的访问到产品，并且知道竞争者仅点击之隔。企业必须提供相关的、更有意义的体验活动，以使用户经常参与。InPage Analytics 可以使你度量以及测试在线体验的各个方面，从网站内容到可用性。这都增加了用户参与以及交换效率。

Backbase Customer Engagement Rich Applications are built on top of the leading world class Enterprise Ajax Framework, are fully based on open industry standards, and consist of the following functional rich applications:

• Rich Dashboard
  　　Backbase Rich Dashboard is a rich presentation tier for mashup applications. Today it is hard to work with data and functions from existing applications that are distributed over multiple heterogeneous systems. Rich Dashboard lets you quickly unify different information sources and applications into a personalized and single view. It radically lowers the cost of implementing and managing the enterprise information presentation layer.
• Rich Forms
  　　Backbase Rich Forms is a rich presentation tier for applications requiring data capture. Today, more and more businesses are using multiple and complex business critical Web forms. Very often, online form conversion is found to be too low because forms are not user friendly and usually hard to use or complete. Rich Forms on the other hand, enhances customer relationship and stimulate online customer interaction by making online forms more user friendly which in turn delivers higher conversion ratios.
• Co-browse & Chat
  　　Backbase Co-browse and Chat is the ultimate in online collaboration. Today, more and more businesses are moving their processes and critical business applications to the Web. Ensuring success of the end-user on the new Web platform has become critical to their business, and collaborative tools such as Co-browse and Chat have become must-haves. Very often, end users might find themselves at loss in a complicated Web application. They easily become frustrated and end up giving up and moving away. On the other hand, collaborative tools such as Co-browse and Chat enhance customer experience and stimulate online customer interaction by hand holding the end user when necessary. Co-browse and Chat have proven to significantly increase customer satisfaction and online conversion.
• In-Page Analytics
  　　Backbase InPage Analytics allows businesses to provide their customers with the most engaging experience possible by improving the effectiveness of their Web applications and online forms. Customers who visit your web site have high expectations. They want easy access to products and content and they know your competitor is just a click away. More than ever, businesses must provide relevant, meaningful experiences to keep their customers engaged. InPage Analytics lets you measure and test all aspects of the online experience from site content to usability—all of which increase customer engagement and conversion rates.